Conversation
Q1 — Opening
"Walk me through the last time you bought jeans or work pants. What happened?"
Q2 — The Fail
"Where did the fit fail — or what made you keep looking?"
Listen for: waist gap, short inseam, long sleeves, shoulder pull, torso length, thigh tightness
Q3 — What Works
"When you find something that fits well, what specifically is right about it?"
Q4 — Workaround
"When something almost fits — do you alter it, return it, or just live with it?"
Q5 — Avoidance
"Is there a category you've basically given up on buying off the rack?"
Q6 — Tailoring
"Have you ever had something tailored? What was it for?"
Q7 — Brands
"What brands have worked best for you, even partially?"
The Closer — Verbatim Answer Required
"If someone built a brand that solved this one fit problem for you — what would that one thing be?"
Verdict